NextBee Publishes Research on the 4 Pillars of Successful Customer Referral Programs
Brett Tadlock VP of Customer Engagement Schedule Free Consultation
  • In another recent press release, NextBee made public its research on the four pillars of successful Customer Referral Programs. NextBee has been making available its range of diverse marketing programs to small, medium, and big businesses alike, and they have successfully brought them new customers and engaged them well. 

    The Customer Referral program, based on NextBee’s PACE methodology, aims to build a relationship with customers. NextBee’s PACE methodology stands for Personal, Adaptive, Controlled, and Exciting. Customer Referral Programs imbibe each of these qualities and present them to brands’ customers to generate maximum customer engagement.

    NextBee began developing a program that would make referring a business to customers more accessible than ever before. The best way to motivate customers to share your brand is to establish a personal relationship with them. A customer who is not connected to you on a personal level will usually not contribute to driving your business ahead. NextBee’s customer referral programs thrive on its ability to quickly develop an emotional connection between a company and its customers. 

    By providing endless points of interaction, the program creates opportunities for you to generate conversations, discuss and evaluate their needs, and establish a connection with them. NextBee’s PACE guidelines open up a world of exciting information that you can utilize to enhance your customers’ experience and sweeten your relationship to encourage more generous sharing and purchasing.

    NextBee made its customer referral programs so flexible that brands could change rewards to suit the program needs at different stages. With plenty of options, businesses are always sure to mix and match them perfectly. Besides, you can change program metrics at any stage. With such flexibility, success is guaranteed.

    NextBee offers referral programs to enable brands to generate a specific response from customers. With embedded tracking links, you can generate viral buzz. Telephone sales tracking lets you track sales and customer referral activity. Everything happens under your eyes, with hardly a chance that you would miss an action. You can boost sales and customer activity by running sweepstakes and contests frequently. You can also reduce key friction points by keeping track of each step and part of any multi-step sales process, thereby offering better customer experience.

    With nearly every aspect of the program under your control, you are sure to create a plan that adjusts itself just as the need arises at every point in time. NextBee has taken ‘social sharing’ a step further to facilitate more generous sharing, utilizing social media’s strength. The program stays exciting at all stages. 

    The customer referral programs let users share discounts, coupons, vouchers, achievements, and incentives with their friends and family. By offering what the program users desire and through contests that engage them, customer engagement increases and sustains itself. When the program takes care of its users, the users ensure they spread it far and wide. The customer referral programs roll successfully and carry themselves on their own.

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