Loyalty programs are marketing strategies used by brands to boost customer’s loyalty towards them. Both small and large businesses are using loyalty programs for a long time, but comparatively, it’s new in the healthcare sector.

Personal healthcare brand loyalty programs have proved to be quite useful in increasing brand awareness, retaining customers, and maximizing profits.

Looking at the benefits that the loyalty programs offer, many healthcare centers explore this useful tool to implement it in their institution.  

Some of the benefits of personal healthcare brands loyalty programs are:

• Improved patient–institution relation
• Excellent return on investment (ROI)
• Increased referrals
• Enhanced profits
• Image building
• Inviting more people
• Increased footfall

Examples of loyalty programs by healthcare brands:

Free seminars: 

The centers have been organizing free workshops for patients and people who feel like learning something new on any topic related to healthcare.

Offering free health care screenings: 

Providing free healthcare screening to those who belonged to the institute’s healthcare programs have also proved to be the best. The patients value the resources given to them freely, especially when it concerns their health.

At NextBee, we will help run a similar type of loyalty program to meet your customers’ expectations and expand your business. Our exclusive features can help brands on a large scale.  

Some of them are listed here below: 

• With a smart dashboard, the admin of the platform can personalize the profiles as per the requirement 
• Push notifications, brands can send targeted offers or text messages directly to customer’s mobile devices
• Can completely get hold of the platform by making it white-labeled
• Seamless designing of rewards in loyalty marketing campaigns to allure valuable customers

VIP programs: 

Rewarding VIP benefits to patients has also proved lucrative and has given increased returns. The VIP benefits included discounts in gifts or pharmacy shops, free parking facilities, etc.

Not just this, many healthcare centers also offer basic VIP memberships to their patients. It also helped in retaining customer loyalty towards the brand.

Some other perks: 

Many healthcare centers also focus on offering perks to their patients. For instance, centers have partnered with local businesses, hotels, restaurants, and cafes to provide discount discounts to their patients.

Needless to mark that such benefits make the customer feel special. NextBee has also used smart tactics to design various programs based on your requirements. 

Organizing social events: 

Events like organizing parties or outdoor trips help increase customer loyalty and make them happy. The patients begin to feel valuable and enjoy their life. When patients think that they are a part of an organization, they automatically stay loyal to the brand.

Holding free yoga and exercise classes: 

Loyalty programs are nothing but how patients are bought into confidence that the institution cares for them.

Many healthcare institutions have realized this by holding yoga and exercise classes too for free for the patients. Such studies increase the patient’s confidence in the institution and provide more remarkable results.

Continuous patient involvement: 

The more the participation of the patient, the more will the patient feel special. Only then, the loyalty programs will be profitable both for the institution and the patient.

Developing a patient bond is a must and has proved to be the best loyalty tool. Texting messaging or engaging patients through social media platforms can surely resonate strongly. 

Discounts for health club memberships: 

Many health care institutes also opted for providing discounts to their patients for health club memberships. Such clubs included activities like swimming, horse riding, golf, and other sports. Such activities aimed to educate people to stay healthy, which could be done only by health care institutions and brands. 

At NextBee, we strive to dedicate our hard work to the well-being of our customers. This article has tried to provide you a few examples of loyalty programs given by personal healthcare brands. So, don’t just wait to get the one designed for you from our team.  

To know more about the Loyalty Solution, getting in touch with our marketing experts, and providing complete information about how it works.