How Procurement and Marketing Managers Should Decide Which Loyalty Software Providers to Include in an RFP
Choosing which vendors to include in a loyalty program RFP usually isn’t a single-person decision, and loyalty software vendor selection works best when responsibility is shared from the start. Since marketing knows what the program is meant to achieve and procurement knows how to buy it safely and at a reasonable price, combining those viewpoints […]
Sep 22, 2026
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