Loyalty Program RFP Questions That Set NextBee Apart From Competitors

Most vendors responding to a loyalty program RFP will sound broadly similar on paper. That is why the questions you choose matter so much. The right loyalty program RFP questions are the ones that are hard to answer with a stock paragraph, because they reveal where a provider is genuinely strong and where it is […]

Loyalty Program RFP: What to Include and Require From Vendors

The RFP for a loyalty program either does its job well or poorly, in that it determines how useful the bids will be. If you ask for a general “loyalty solution,” the vendors will respond with general marketing proposals, each one different and none of them easy to compare. But if you make clear what […]