Omnichannel vs. Multichannel Marketing: What Is the Difference?

Most brands already reach customers on several channels: a website, email, social media, an app and often physical stores. That makes them multichannel. Whether they’re omnichannel depends on something else entirely: whether those channels know about each other. The omnichannel vs. multichannel question isn’t about how many channels you run. It’s about whether the customer […]