How to Launch an Advocacy Program for Marketing Software Business

Marketing your business through advocacy is a dream come true. An advocacy program is simple but effective; it is the process of leveraging your customers’ word-of-mouth to reach out to new customers. It is the follow up to having happy and satisfied customers and gaining more market share. While referral marketing works well individually and […]

Your Employees Can Be Powerful Brand Advocates

Employees are good at performing usual business chores. Perhaps, you already know how vital their role is in building a strong brand image. As a brand, we think about success, develop plans, design marketing strategies, and spend good money on advertisements but forget how powerful an asset lies among our resources i.e. brand advocates.   One […]