How to Get More Customer Reviews Without Breaking the Rules

Reviews shape buying decisions, so every business wants more of them. But the rules around asking for reviews have tightened. Some tactics that once seemed harmless now carry real risk. A discount for a five-star rating, for example, can lead to removed reviews or legal penalties. This guide explains how to get more customer reviews […]

Customer Advocacy Examples: Tactics That Turn Buyers Into Promoters

Customers who love a brand usually want to say so. The brands that benefit most don’t just wait for it to happen. They give those customers a stage, a reason and a simple way to take part. The customer advocacy examples in this guide show how four well-known brands do exactly that. Each one also […]

Drive Successful Campaigns with Employee Advocacy Marketing Software

Employee advocacy is one of the widely adopted platforms that help brands to regulate their budgets. But have you ever thought about what tactics could allow brands to run such campaigns single-handledly?  In this tech-savvy world, indeed, every company wants to pull the right talent into the system. Businesses look for a good workforce committed […]

How to Launch an Advocacy Program for Marketing Software Business

Marketing your business through advocacy is a dream come true. An advocacy program is simple but effective; it is the process of leveraging your customers’ word-of-mouth to reach out to new customers. It is the follow up to having happy and satisfied customers and gaining more market share. While referral marketing works well individually and […]