Are Your Customers Leaving? A Customer Retention Program Can Help
Why do you need a customer retention program for your business? The simple answer is: it PAYS. Just consider the following data: Existing customers are likely to spend 67% more than new customers Retaining current customers costs just 20% of acquiring new ones A 2% increase in customer retention is equivalent to 10% decrease in […]
Brand Taylor Swift: Innovative Best at Customer Retention
The country-turned-pop sensation, Taylor Swift – one of well-figured chartbuster’s names, as the world knows is a singer who can be listened whole day, doing anything and literally anywhere. Little did people have any idea that she is good at marketing her brand name as well. After knowing this, many people might feel heartbroken that […]
Customer Retention Tactics of Google, Apple & Facebook
Dealing with competition is the syndrome common with every business today. With this, we mean — even big brands like Apple, Google, Microsoft, Samsung, etc, all face competition of certain degree. However, on close scrutiny you will find, they face the fiercest of competition for staying at the top of the market in their respective […]
Loyalty Program: The Very Basics You Don’t Want to Miss Out
In chaos of competitive market, you need a team of loyal customers who thrive to rise to the occasion and contribute to your growth. Such customers are valuable asset for any type of business. They indulge in variety of activities to ensure your business is running along the right path. However, most important thing is […]
Why Loyalty Program and Customer Service are Inseparable?
Loyalty program inspires business ideas by letting them breeding space to flourish. In most conventional loyalty programs, customer service is considered an important tool, as it binds users with your campaigns effortlessly. Katherine Barchetti, very rightly quoted, “Make a customer, not a sale.” Overall theory of quality customer service in any loyalty program revolves around […]
Best Loyalty Program Practices for eCommerce Business
eCommerce business is expanding from all corners, and is becoming bigger and bigger, every now and then. Even though, majority of customers are attracted towards big eCommerce brands – namely, Amazon, eBay, Microsoft, Intel… and more, smaller businesses enjoy their territory of market share courtesy to success of their loyalty program. Before moving ahead with […]
Top 8 Best Practices for any meaningful Loyalty Program
Loyalty programs are a great tool to influence sales and build brand awareness and adoption, however these programs can be hard to create – delivering quality to your returning customers and standing out to new customers. We have outlined the top 8 best practices – both internal and external driven – when creating a meaningful […]
Looking to Increase Sales? Choose a Customized Loyalty Program!
Loyalty programs have been a go-to for businesses in an effort to provide a value add, retain customers and overall, increase sales. You cannot help but see loyalty programs in affect at any business you visit nowadays – whether it’s an email coupon, a discount code, using a card to earn points on purchases or […]
Communication is Foundation of Customer Retention Program
Communication is an important activity developed by human being since the age of Charles Darwin’s “Theory of Evolution”. In a present day’s competitive and aggressive marketplace, communication is considered one of the finest tools to interact with customers and keep them active within your business. Simultaneously, developments in internet and mobile industry have made business […]
Should My Business Have a Loyalty Program?
Businesses around the world operate within flexible and fragile environment, which offer both opportunities and threat. Therefore, most business owners are not really sure as how to market their brand or products across a diversified audience. Similarly, many also wonder if a loyalty program can help them in establishing their brand among their targeted customers. […]