Table of Contents

Introduction

For brands looking to build and expand their B2B loyalty programs, a gradual ramp-up strategy is often the most sustainable and effective approach. Our innovative pricing model is designed to support this strategy, offering businesses the flexibility to scale their programs in manageable stages. This approach aligns investment with growth, ensuring optimal results and sustainable success.

Starting Small with Strategic Scaling

Starting small and gradually ramping up allows brands to test and refine their loyalty programs, making adjustments based on real-world performance and feedback. Our tiered pricing structure supports this by offering various levels of service for each core component—Activity Bundles, Messaging, Reporting and Analytics, Incentive Management, and Security and Access Provisioning.

• Begin with Basics: Start with foundational features that meet your initial needs.
• Scale with Growth: As your program demonstrates value, progressively add more advanced capabilities.

For example, a brand might start with the Entry Momentum Activity Bundle, which supports up to 5,000 monthly interactions for $1,500. As customer engagement increases, they can upgrade to the Growth Surge plan, supporting up to 10,000 interactions for $2,500. This phased approach ensures that investment grows in line with the expanding user base, providing a clear correlation between expenditure and benefit.

Tiered Messaging Upgrades

The same gradual approach applies to messaging. A company might begin with the Local Connect plan, offering 50,000 monthly messages for $1,500. As engagement strategies evolve and messaging needs increase, they can upgrade to the Regional Reach plan, which provides 200,000 messages for $3,000.

• Step-by-Step Upgrades: Enhance communication efforts gradually without high upfront costs.
• Align Investment with Needs: Only pay for the messaging capacity you currently require.

This allows brands to scale their communication efforts in line with their growth, ensuring that costs remain manageable and aligned with actual usage.

Progressive Reporting and Analytics Enhancements

Our pricing model also supports gradual enhancement in Reporting and Analytics. Brands can start with the Insights Starter plan, which includes basic analytics for $2,000 per month. As data collection grows and deeper insights are needed, they can upgrade to the Metrics Plus plan, offering advanced analytics for $4,500.

• Incremental Data Growth: Build your data capabilities as your analytical needs evolve.
• Cost-Effective Data Expansion: Upgrade analytics tools step-by-step to match growing complexity.

This step-by-step upgrade path ensures that brands can build their data capabilities incrementally, aligning investment with their evolving analytical needs.

Conclusion

Our B2B Loyalty Program software’s pricing model is tailored to support a gradual ramp-up strategy. By offering tiered service levels and clear upgrade paths, we enable brands to scale their loyalty programs in manageable stages. This approach ensures sustainable growth and maximizes return on investment. It also facilitates strategic budgeting and allows for continuous program improvement based on real-world insights and performance.