University fan engagement programs have been in the business for as long as collegiate sports have existed. Traditional engagement practices – such as ticket discounts for groups, or surprise rewards and gifts – have worked, and they continue to work.
But…if every college and university is using nearly the same methods of engagement, how do you stand out?
There is a better way with a modern approach. NextBee helps universities across the globe create thoughtful, engaging and creative methods to grab the attention of their fans. They make daily use of our sophisticated analytics and platform tools to create meaningful engagement.
Here are some unique methods you can also use to increase university fan engagement and grow an active base of students, alumni and supporters.
Provide Personalized Experiences
It can be surprisingly easy to locate your followers and discover more on what interests them.
Connect with your fans on social media, or create your own online forum where genuine fans can engage with each other and demonstrate their love for each sport, team and athlete. Provide those supporters with exclusive benefits, rewards and a personalized experience just for being your loyal fan.
Exclusivity creates excitement among fans and generates curiosity by other student and alumni, so that they become interested to join.
Some excellent examples of personalized rewards include photography sessions with the team, locker room meetups before and after the game, gift certificates to stadium dining, autographs and personalized notes from favorite players, and special shoutouts on social platforms to fans.
Give It Your 100%
No matter what purpose you’re creating your advertisement or content for, always treat the material like it’s going to be published on the biggest TV channel.
Only when you treat your content like it’s invaluable does your content actually become invaluable to your viewers.
Create new and interesting content to entice your fans. If your fans are young, cater to their interests. If you have older fans, make sure you are reaching out to them via relatable information through various channels.
Taking this idea forward, you can also create videos or campaigns that tell your team’s stories and provide a background about your university. This gives your fans the opportunity to relate more to your brand, which in turn increases levels of engagement.
If you want your fans to be engaged, it is important to remain approachable and accessible. Having a presence on social media sites – or wherever your fans are – gives them easy access to your pages.
Being easily reachable is a great way to get to know what your fans like or dislike. It is a great way to engage with your fans during events, too. Creating hashtags and event-specific contests could gain more popularity when you engage your fans during live events as fans share updates on their profiles with friends and family.
Include Your Fans in Events
Including your fans in events does not just mean to include them in events as an audience, but to ask for their support and participation in promotions of those events.
Ask your fans to take part in competitions on your social media pages and websites. Create and trend hashtags for upcoming games, tournaments, championships and to spread the word about each of your teams.
These marketing tactics work to effectively compliment more traditional efforts from your marketing team, and also engage your fans to be more involved in events.
This is how historical moments are created!
Connect With Your Fans
Forming connections with your fans goes beyond providing them with responses online, answering their questions, or through good customer service. Connections can be formed by showing the more human side of your players – sides that are more relatable to the public.
Create advertisements or videos on trending topics and events that matter to your followers. Support your fans to get their support.
So, where does NextBee come in?
NextBee has over 10 years of experience in the industry, having created remarkable moments and examples of engagement that leading companies are following today. With our help, you will be able to increase and maintain high levels of engagement from your students, alumni and all of your fans.
Give us the chance to revolutionize your fan engagement strategies. Chat with us online, send us an email, or give us a call today!