Do you know why referral programs have gained prominence over other marketing strategies? There are ample reasons to justify the statement that lies in the success of companies that remains the same to acquire customers i.e. ‘ Customer-centric approach’.
Customer referrals are significant in terms of moving the sales faster and acquiring new patrons by incorporating slight changes in the business approach. For instance, if a company introduces some program for its loyal customers, buyers too feel a sense of gratitude towards the brand.
How important it is to incorporate a referral program?
The referred purchaser who came through a referral is more loyal than a shopper acquired through other means such as advertisement, commercial ad, social media or so. There are many reasons to which companies prefer to have an in-house referral program.The referral marketing program is one of the most admirable strategies that do not only bring results through customer retention plus helps to increase sales growth alongside new customer acquisition. Through the referrals marketing process, companies can encourage the existing customer base to recommend their brand to others including friends and family.
Although, people who had a good experience with the brand, naturally recommend the brand to others. And those who do not, enrolling them into a referral program is one of the finest ideas to rely on positive results.
Triggers
- New Contact
- Add Contact
- Add New Customers
- Lead Management
- New Deal
- Notifications
Actions
- Assign Badge
- Track Referral Sale
- Facebook Post
- Twitter Post
- LinkedIn Post
- Referral Email Sent
- SMS Sent
- Web Banner Post
- Log Activity
- Update Segment
- Give Reward Points
- Offer Reward
- Send New Message
- Schedule New Offer
- Update Message Sequence
- Request Feedback
- Assign a New Task
- Send eSign Request
Referrals are good to influence customers for bringing possible new customers because according to one study, people are likely to trust the recommendations given by their friends or family members.
Brands can allure their customers with the utmost marketing approach with NextBee’s well-performing referral software solution. It has helped top brands to develop good relationships with their customers by offering them rewards for bringing referrals.
To take the most of this advantage, NextBee offers a special integration methodology that can be well-aligned with the Nimble referral app.
Feel free to contact our expert team of marketing professionals for more information and get expert guidance.
