Customers are the source of wealth for every business. If a business loses its customers, there is possibly no way to get back into the business and operate the way it used to before. In a case like this, it’s best not to allow that to happen because if it does your business is in great danger.

Over the years, business owners and entrepreneurs have been able to find better ways to satisfy their customers and keep them for as long as possible. Despite that, there are still so many loopholes to be filled when it comes to customer satisfaction and understanding their behavioral activities. The need for this has brought in a new game-changer with all that is needed to study customers and figure out what their next move would be. And this game-changer is data science.

Before we proceed with understanding how Big Data can help, you need to know where things stand in your business when it comes to your business relationship with your customers. Only with the basic understanding of where you stand will you be able to find the best solution to your problem.

Customer Personas And Why You Need To Know About Them

Being an essential when it comes to understanding your customers better, you need to know about these as well and how it affects the behaviors of your customers. Customers’ persona is divided into segments. Each segment contains relevant information such as the source of influence, demographics, motivators, and average income.

Segments Of customer Personas

• age, gender, and ethnicity
• employment status and income level

Other commonly collected non-identifiable personal information includes; 

• past behaviors of your customers, lifestyle, goals, and interest
• The reasons why they choose to interact with your company and carry out transactions. 
• What they hope to get by interacting with your business.
• Their consumption habits and what they look forward to getting from the product you have to offer. 

The Failures of Marketing 

• In the hopes of trying to get close to their customers and understanding their behavior, many businesses have relied on the use of marketing tools to achieve this. Although it might seem promising at the onset, but not in the long run, it only creates more barriers between customers and businesses. 
• Marketers believe in reaching their targets by periodically spraying their Ads everywhere without looking back to know what their target customers think about what they are offering them. They leave without getting to know who are their potential customers. 
• The truth is, no matter how useful your service is or how well you were able to market the product, your business will still experience a major setback if data science is used to understand the behavior of your customers. 

You might be now wondering what you would do with understanding the problems of understanding customers. Big Data Analytics helps you understand these problems and paves way for finding effective solutions. We at NextBee help you right through this process. We have vast experience of over 10 years in this space helping companies do better each day.