It is said that “If you don’t take care of your customers, someone else will” – which means they will no longer be your customers and your business will eventually fail. 

Data science and predictive analytics has caused a change in the way customers are being analyzed and many companies are benefiting from this new trend. They have set up Social Media pages and they are using insights and interesting content to increase brand equity. Companies are communicating with customers and posting ads in an effort to attract and find new leads on social media as well.

Social Media and the Impact it has on Customer Service

Customer service has now become a tool that gets a lot more attention in this very competitive business environment, and big data has caused customer service to change in many ways. There is no company that wants to see an unsatisfied customer making posts on social media about the poor customer service skills that are being displayed at their company. They know this can cause them to lose the customers they currently have and destroy their chances of getting new ones.                         

There are so many added ways in which information is being shared around the modern world at great speed, it is far better to have happy customers posting about the great products they bought from a company as they encourage others to become a customer and do business with your company. 

Companies now understand that good customer service is a great tool they can use to retain their customers and encourage new ones to spend time with them. Customers feel secure when they are able to communicate with individuals who are employed by companies. cybercrimes and scams have made the situation even worse, many people are now scared to do business on the internet, however, companies who have invested in the provision of great customer service has kept on growing over the years. Companies that have a 24-hour customer service plan are doing well – Amazon as an example.

Increased Communication and Better Customer Service

Customers are able to communicate with Amazon about their issues at all times and happy customers encourage more of their friends to start shopping on the Amazon website. In the same way, in which a disgruntled customer can tear down a business, a happy customer can build. 

When companies use great customer service to build their businesses they can advertise less and increase customer retention when great customer service is offered. The digitization of customer service has given companies more opportunities to communicate with their customers and grow their businesses.

Companies who have direct contact with consumers must be willing to gather and manage the correct data, applying predictive analytics that generates insights, so that the proper use of those insights can be translated into the kind of frontline action that will lead to increased sales and profits.

Thus, to predict customers’ needs and to provide great customer service, you must analyze the data and then formulate strategies based on it. To make this process easier and more effective, feel free to contact NextBee. We have a successful track record for more than a decade in helping companies in defining powerful customer-oriented solutions and gain substantial growth.