Social Media is one of the most common and fastest ways to reach out to your customers and understand them. Most companies are releasing the benefits of Social media and are staying active and reaching out to customers. From responding to customer reviews, blogging and posting new offers, to using influencers to promote your brand, successful companies are doing it all. 

By constantly being available on social media has not just brought about a “personal touch” with the customers, it has also brought to surface a whole chunk of data. Having said that, the data that we are currently putting to use is probably only the tip of the iceberg. With the advancement of Data Analytics methods and new inputs in Business Intelligence, there is no stopping you if you make optimum use of the information available to you. 

One major eye-opener for business owners is that they are easily able to gain insight into what customers need and desire. It’s one of the easiest ways to make the right moves in terms of supplying what the customer is actually asking for and hence paving the way to maximize profits for you.

You can also adjust your messages and the way you advertise when you are equipped with the right data. You will know what your customers’ needs are, and produce more of what they are asking for. For example, a car manufacturer who knows that customers want fuel-efficient cars can now improve fuel efficiency when they are manufacturing a new model and promote it as the best car on the market in terms of fuel efficiency. 

Marketers have realized that most buyers decide what they want before they go in search of a product, social media conversations (private or public) now has a huge impact on what is being sold. Pinterest has been inspiring many users to shop even when they are not planning to buy anything.

Data science has caused marketers to hear and understand consumers in a much better way. For example, a company used algorithms to find out what car buyers talk about the most on social media, and social media users admit that they are making decisions about buying products based on social media comments even when they don’t know the person who wrote the comment.

New Web-based Strategy 

Companies can now use NetBased Audience 3D platforms to identify what millions of people are expressing on social media over the past three years. They know the positive or negative thoughts that are expressed about their products. The audience can be segregated into unique micro-segments based on exactly what people love, crave and feel comfortable with. Companies can now use this behavioral and emotional data to launch a series of micro-targeted ads on social media and other ways, that have started to yield impressive results that lead to more profits. This streamlined approach reduces marketing costs and assists businesses in many ways. 

Professional Assistance Can Be Good For Your Business

Using Big Data and applying data analytics, machine learning, data mining, business intelligence, big data and all the modern techniques that are now available; can be another method you will want to try when you are seeking to grow your customer base and expand your business. Having more individuals to target and access information about their likes and dislikes that can help you to make more sales as you apply the same marketing principles that were mentioned above. 

There are professionals at NextBee who are willing to assist you. All you need to do is let us know when and how to connect with you and we are willing to walk the extra mile with you.