Businesses can precisely forecast customer’s needs even before they accept their own needs and provide the right ads online to help them make up their minds about buying products. Predictive analytics allows brands to be more proactive, they are now tailoring their messages as anticipate the outcome these organizations are now providing superior customer service.

Business needs the help of Data Science

You may wonder why a business needs the help of Data Analytics to forecast a customer’s needs in the first place as you feel you are already doing so. But has it ever happened that one product that you forecast to garner most sales for you is actually sitting on the shelves and has turned out to be a loss leader for you? Successful businesses the world over have used Business Analytics to forecast their sales numbers as well to understand what are the customers going to need the next month, next quarter and next year. This has helped them make the right decisions in getting the product to the customer at the right price and getting most profits.

 Predictive analytics have also helped the executives of large companies to improve customer service when they use advanced models to assess the complexity of inquiries and analyze the volume of inquiries so they can organize customer support in the most effective way and address the customer’s needs in a timely fashion and even exceed their expectations, so that disgruntled customers can become happy customers who might even be loyal in the end.

A customer experience machine learning system is even being developed at this time by AT&T that predicts based on customer effort, cycle time and retry rates and more and generates predictive alarms whenever the customer seems to be sliding towards detractor or neutral territory. The alarm will drive the next-best-action recommended, either via system assist or automatically and tries to ensure remains interested. The machine is fine-tuning the algorithms as it gets more experience.

Customer experience is now driving business growth and this is a great trend. The use of algorithms and data are transforming lives in many ways and the impact is being felt in many places as businesses grow and customers are receiving the kind of service they like.

Store owners can now have the items their customers and service providers can now predict what their customers will need or want based on their social media likes and dislikes, so they will not miss any sale. For example, the customer who posts photos of their dog because they love their dog so much will never want their dog to run out of food. The dog food purchase also has a pattern and store owners can now use predictive analytics and figure out when to stock up with the right dog food for a customer. Making their business into a reliable source for the precious commodity and this causes customers to be loyal.

Upgrading a Business – a Daunting Task?

If you are wondering where to start and the thought of using data and employing data scientists, data analysts, data collection, big data, machine learning, Artificial Intelligence, business intelligence and more of these modern terms are causing you to feel lost in cyberspace; you can simply contact Nextbee.

Our professionals are willing and able to assist you with all your needs. Growing your business will become an easy thing for you to do when we put you on the right track. You have no need to be stressed out about the change in the way business is being done. You can face the future with a brave heart and a smile when you contact Nextbee.com