Most business managers think of their marketing process as if it’s a funnel, and think of customers as persons who are going through an educational journey. There are persons who are seeking to find out what is the best product they need to get for a particular project they are working on, or they may know the attributes of the product they want and they are simply comparing different products, looking at the differences in prices, etc. at this stage we can show them how our product is the best one and how it is different from the rest. 

Data science and data analytics can help with filtering out known companies who went through the funnel but we were not aware and those who were non-converts. This helps us to prioritize and use our time efficiently.  There might still be many visitors leftover after data analysis has been used, they can be still prioritized. 

Leveraging Algorithms, Machine Learning and Data

Data that is accurate and collated is very valuable for businesses today. Big data assist in the collation and predictive analytics and also helps in improving the accuracy of the collated data. This boosts the whole B2B sales efficiency. There are a few things that you can achieve by the trio – Data, Machine Learning and Algorithms are –

• Automate presales processes and improve the accuracy of lead generation.
• Combine the internal (customers from previous sales) and external (social media) data sources and generate a comprehensive portfolio of all customers.
• Segregate the leads in terms of their preferences and their importance
• Use Machine learning tools and identify more opportunities and convert them by intelligence automation.
• Automate initial presales questions and offer free trials while you rely on AI-enabled agents that use (NLP) or natural language processing to start automating lead-generation activities.
• Predictive analytics and B2B can be seen as a match made in heaven, as data continues to play an important role in growing a business.

If you are looking to optimize your marketing strategies, increase your Sales volume or simply achieve your year-on-year goal, you should look at Data Science to help you out. Using Business Intelligence in the way of implementing data analytics in your decision-making process will undoubtedly make it more effective. 

Look no further if you are searching for the right company to assist in your Data Science journey. We at NextBee have a team of experienced professionals who will make the whole process smoother and easier for you. We take your Data and help you make informed decisions that will let you achieve your goals.