The B2B sales landscape is constantly evolving. Winning customer loyalty is not easy, thanks to the rise of tech-savvy, information soaking new-age buyer.

This means that potential buyers simply don’t trust only your words that your offerings are the best in the market; brands now have to prove it to them.

Regardless of the quality of services you offer, no one will buy it if no one is aware of it. You have to take your business to them rather than waiting for them to come to you.

The best ways to attract and generate more leads, you need to employ the right B2B sales strategies that will increase your conversion rates. 

Below are a few ways by which you can develop your B2B sales strategy that is guaranteed to generate new B2B sales leads:

1. Set-up a B2B referral system to get leads from your top customers

Find out who your top referrals are, and ask them for referrals as leads generated through a customer referral program are very high quality. Owing to the reason that your customers know you better and get you the most preferred tips. 

Also, when the customers find you suitable, they will themselves act as promoters for your brand. Get yourself promoted and give ideas to your happy customers of how they can spread the word. 

2) Have a look at website visitors

Note frequently who all are visiting your website by connecting to google analytics. Detect companies from your website visitors and have a track of data.

It collects information about your prospects at those companies and enables you to sync your leads to several CRM and automation tools. 

Keeping track of your visitors on an account level is a crucial technique that is compatible with any lead generation strategy. 

3) Encourage your employees to submit leads

Lead generation is undoubtedly a daunting task to accomplish. An employee referral program is a great way to encourage current employees, usually through rewards, to recommend your brand to decision-makers at other businesses.

4) Try lead generation ads

As we know, Facebook and Twitter both have lead generation ads. Both of them enable advertisers to collect email addresses from the process without direct users other than social media. 

The main motto of the leads ads is that it can offer a much easier platform to share their email addresses, and hence they will do it more often. 

About NextBee’s Smart B2B Referral Platform, Catalyst

A proficient lead generation strategy to boost B2B sales is a perfect blend of various tools and tactics, online or offline, that require proper implementation. 

With NextBee’s B2B Referral Platform, start executing the actions to boost your B2B sales and grow your business is not at all challenging. Our platform has the following features that make the business run smoothly.

• It help businesses to capture high-quality leads with its ability to outline user-type loyalty and rewards program
• Customers can enjoy up to any level of discounts with their referral contributions. It ultimately adds revenue to the business profits
• Brands can announce access to unreleased products or services for their loyal buyers and add customization as per the convenience
• Smart buyer personal tracking tool can give a predictive analysis of the users and their involvement with the brand

Connect with us today to book a demo of our AI-driven automated b2b referral system.