Influencer marketing enables you to build trust and reach larger audiences, strengthen your brand’s messaging and identity with authentic endorsements, and influence the buying decisions of more engaged and better-qualified audiences.

An engaging influencer network can deliver a higher ROI than paid media. This high ROI comes from working with influencers who are specialized in a specific category of content, like gaming, fashion, tech, fitness, etc. which aligns with your target customer profile. 

It means that brands can gain direct access to a wide-reaching and hyper-targeted audience who is then exposed to a brand that has immediate credibility and the trust foundation influences their buying decisions. 

Randomly engaging friends and family and sending them things won’t create any strategic successes. Instead, you must map out a plan of attack, implement it, and then use analytics to adjust your efforts so you’re engaging the right people with the right rewards at the right time.

NextBee has been helping companies develop successful brand ambassador and influencer engagement programs that engage audiences and provide incentives for influencers to keep the audience engaged. 

Here are some steps to consider; some thoughts, ideas, tips, and tricks that can help you create a successful, fun, and exciting influencer marketing program.  

Plan Your Work According To The Goal

If you are considering using influencer marketing then you probably have the goal to elevate your brand’s awareness and increase your sales. But, it’s important to remember your message is just as important as your awareness and sales goals.

Therefore, while you create your target audience and search for influencers, make sure you are looking for influencers that align with your brand’s core values and message.

Doing so means you can set goals for growth and have influencers who are happy to work the plan to achieve those goals with you.

Estimate, Tweak, Repeat 

Every type of incentive and every user interaction you have as part of your program needs to be there for a reason. At NextBee, we take the guesswork out of deciding which incentives and which rewards are best for each project completed and goal achieved by constantly reviewing the numbers.

NextBee’s team of account managers, developers, and designers not only takes your program all the way from start to launch but we work hand-in-hand with you to review what’s working and what’s not.

Our easy-to-use admin interface makes it easy to see how much is being generated from influencers no matter what the goals (e.g., more sales, giving out affiliate codes, tracking links, etc.).

It’s all just an easy click away from seeing what you need to tweak. After that, it’s just a matter of analyzing, tweak/adjust, and then repeat the process which we work with you to do every week and then once a month for a strategy session. 

Research More

The first part of your research should be choosing which network you want to focus on first. While it’s tempting to be everywhere and you’ll get there eventually but when you’re starting out, just stick with one.

Preferably, pick a network where your brand already has a presence and that makes sense for your industry. For example, gaming is huge on Twitch, and beauty/fashion stands out on Instagram and YouTube.

Plan Budget 

As you plan your budget be sure to also factor in time for planning, executing, and reviewing your strategy. A successful influencer marketing program automates very well. It is never really a “set-it-and-forget-it” type of strategy.

You’ll need to use analytics and monitor what’s working, what’s not, and then adjust accordingly. Since influencers are human and frequently balancing multiple partnerships, it’s best if you can provide modules that while customizable, are already branded with approved messaging and tags. 

From there you can combine automation and a hands-on relationship to refine your approach for your niche. Refined ambassador programs, like the one we have with NetFlix and their DVD Nation, work great for a company to promote new products (shows/movies) and diversify their social feeds to showcase what they offer. 

Source Influencers 

As mentioned above, the first part of your research should be choosing which network you want to focus on. And, the second part is researching what influencers you want to connect with and why. 

The “why” has to do with determining if the influencer is a good match. Do they create content that matches what you want to promote? Do they have experience dealing with similar brands? Are they legit?

Making sure you have someone who is excited about your product, has promoted similar products, and isn’t a spam account. At the end of the day, they will represent your brand. Then that leaves the question, how to connect with them?

Micro-influencers are usually accessible via direct messages on the platforms they are frequently active. Most of the time a professional email or message will get the ball rolling. But, an introduction is awesome if you can get one!

How NextBee help brands to flourish with Influencer Marketing strategies?

What type of influencers you want to connect and engage with, and what’s your budget for rewards and compensation? If you’re unsure of where to begin, then connect with one of our specialists for a free consultation. 

Here at NextBee, we’ve been helping companies develop successful brand ambassador and influencer engagement programs for the past 10 years. 

• Creating influencer marketing campaigns quickly enables you to build trust, reach larger audiences, strengthen your brand’s messaging and identity
• It has the ability to influences the buying decisions of customers and has better-qualifying audiences
• Working with influencers can be tricky but at the same, it will result in better like any other campaign.
• NextBee’s robust-featured platform will allow brands to research, set a budget, determine goals, find their influencers, et cetera

To know more, contact us for a demo session.