As technology updates from time to time, marketing methods and the working of programs also show variance.

Over time, we have found solutions for thoroughly engaging users, generating robust analytics so programs are easily adjusted, and quickly creating a strong return on investment. Established brands understand that using multi-faceted engagement solutions is needed now more than ever.

Having a complete engagement engine where brands can generate loyalty, referrals, and advocacy under one AI and Machine Learning system is vital. To conquer success, we need to boost the program with the help of some key differentiators.

NextBee’s engagement platform has identified and fit together a technological puzzle essential to the success of promotional campaigns and thus creates a positive ROI on a custom-designed platform around your brand. 

Let’s take a look at eight of the top differentiators that can help you create a successful, fun, and exciting marketing program. 

PROGRAM DIVERSITY

Since customer programs are our flagship product, we at NextBee can help you create a platform where brands can create powerful rewards and recognition programs. 

That includes employees who are getting rewarded/recognized based on training and performance, partner stylists, affiliates who are getting rewarded for referrals, influencers, and similar others.

FLEXIBILITY TO DESIGN CAMPAIGNS

It is good to offer flexibility and help through reward options, including in-house discounts, gift cards, cash, physical items, and even charity donations.

Also, to make sure tier criteria, rules, the structure of redemption, designs implements effectively. We work hand-in-hand and are here to help you every step of the way.  

IMMENSE ABILITY TO SCALE 

With our platform, you will have built-in features allowing for customer advocacy, including referrals, social posts, social follows, reviews, testimonials. 

Also, functions consist of the content upload, engagement, surveys, feedback, hashtag contests, and limitless configuration of point rules. Personalized incentives allow you to keep your customer base engaged for a long time to come. 

AI DEEP SEGMENTATION

Our very robust segmentation capabilities allow you to create targeted groups of customers based on profile information like customer type, location, etc. 

According to customer preferences, they can get points as per their level of activities to all top customers, ambassadors, active/inactive, at-risk, and purchasing history. 

BRANDED DESIGN & FLEXIBLE TOUCHPOINTS (INCLUDING A MOBILE APP) 

A full staff of designers and copywriters help create a powerful UI that matches your brand experience.

The platform also allows for multi-touchpoint access: a dedicated micro-site, site integration via SSO, mobile app, and even loyalty cards! 

FULL INTEGRATION

Unlike many providers, NextBee always designs an integration plan unique and provides resource availability in abundance.

It can be coupled with the fact that we have an existing integration with most standard platforms. POS, e-Com, CRM, and ERP, and ESP to name a few that allow for a seamless data integration process. NextBee also takes the lead when it comes to integration and provides complete support to your team. 

PERSONALIZED ATTENTION

Each client has a dedicated account manager committed to developing a structured system for your program. We chalk out a plan for every four weeks based on industry best practices helping you grow and succeed. 

GAMIFICATION ENGINE 

In addition to driving customer behavior and sales through incentives, with NextBee, you also get a robust gamification engine.

It allows you to use motivators such as competition (leaderboards), achievements and milestones (badges), and gamified customer journeys., and more. 

Final Words

Having a well-executed loyalty engagement program is an important marketing strategy for any business. Put, the method that works will help your company grow, keep customers, and even engage employees on multiple levels. 

NextBee has been helping companies develop successful engagement programs to keep audiences engaged.

Let’s connect today!