It is a basic scenario to get success, take care of your customers, and in return, they will take care of your business – which makes it a necessity to nurture relationships and offer well-supported products and excellent service.

The question arises how can you analyze the customer’s journey and their engagement with you? Businesses still use the traditional methods of customer growth and unaware of the latest customer platforms and various such practices.

A high performing customer engagement platform is mandatory in order to compete in today’s customer-centered economy and stand out from the rest. Though it is difficult to understand what actual functions do a customer engagement platform needs. Also, it’s crucial to predict what capabilities it should possess.

Certainly, the customer success platform should be designed in a way that makes onboarding, adoption, escalation, and renewal much easy to go. It needs to be crafted in a way that each thing you need to track and manage customer relationships in a single platform.

It must be responsive to the consumer’s variable demand and works seamlessly with the CRM solution. Moreover, the platform identifies key points along the customer relationship lifecycle and gives the functionality you need to nurture that relationship.

Details below will help you understand more about the benefits of implementing top-class features of a high-performance NextBee’s customer engagement platform.

Program Dashboard

The smart dashboard provides a 360-degree field of vision for a program participant. It is designed for actionable insights and offers thorough transactional information for each latest occurring events.  

Highlights

• Trendline analysis and statistics
• Build up custom reports
• Variable access options and many logins roles
• Override Transaction data
• Draft messaging and promotional rules
• Easy export to user info and reports
• Support for Importing data

Process Manager

It is possible to have a smooth integration of the business process with plug and play modules that are integrated with the data systems. You can have a robust workflow of the program after configuring the integration method once. 

Highlights

• Easily import current data reports
• Accessible custom schedules for process
• Many incentive rules
• Integration with CRM, LMS, and shopping cart systems
• Brief Log information on process runs
• Custom objects are supported through field level mappings
• Each base segment is engaged in the program
• Personalized incentives
• Conditional logic and multi-stage workflows

Incentive Rules

One can avail of personalized incentives with the help of a flexible and intuitive configurator. Also, each segment of the user base will engage and motivate the users.  

Highlights

• Cap incentives on the user level
• Bonus Filters according to member profile
• Draft rules to offer limited time bonus
• Rollback support of credited incentives
• Variable incentives tied to user segment
• Transaction attributes based bonus credits

API Gateway

You can now easily embed the solutions as a part of the mobile app screens or web portals with the help of open APIs. Moreover, you can integrate with the back end systems as well. APIs can give you access to modules of the solution and can custom build it. 

Highlights

• Detailed documentation with sample code
• Scalable and secure display
• APIs Standard Compliant with JSON
• Segmentation and Analytics
• Design mashups and custom data bindings
• Single and bulk transactions APIs
• APIs to every entity support data post and pull

Analytics and Segmentation

The success of the program will be driven by smart data analysis and custom-made incentives for each segment. Monitor and optimize your program according to the data insights and performance and depend on reporting and analytics capabilities.

Highlights

• Access custom time window in data analysis
• Based on activity attributes filters and segmentation
• Support for an account manager to know data trends
• List building and user segmentation based on activity
• Custom analytics reports
• Analyze performance-based on dimensions

Template Engine

There exist unique engagement and incentive programs that have their own persona, hold user interface, and an interaction model that connects with users. This flexibility is offered because each of these custom branded interfaces is typically based on code templates.

Highlights

• Support for error logging
• Design multistep forms
• Craft full program pages or embeddable within current pages
• Easily support mobile apps
• Around 70 ready to use widgets
• No custom scripting required
• Separate layout and data 

Conclusion

If in case you are looking for a high performing customer engagement platform, opt for the one that comprises all the required features. In order to compete in today’s customer-centered economy and stand out from the rest, and the efficient platform is necessary.

NextBee offers a world-class high performing customer engagement platform that helps to gain information about your customer base which will help you to target your communication with your customers with the purpose of increasing sales.