It can be challenging to navigate the waters to maintain your customers’ loyalty towards your cruise liner, especially when every company is in a race to buy a giant ship to attract new customers. The solution is to implement a robust Loyalty program solution. 

Statistics reveal that 53 percent of Americans prefer a cruise liner that offers them some rewards in return for traveling with them.

Since customers can be as varied as they come, appease them also needs to be varied. One size does not fit all when it comes to loyalty programs, so here is our pick of the best ones to help you gain some insight into what could be the best approach for you.

1. Latitudes

The Norwegian Cruise Liner made a sweeping change in its rewards system last year. The loyalty program has tiers based on cruisers’ profiles and offers targeted incentives to its customers based on purchase behavior.

The cruise liner added a system that allows customers to gain up to 3 points per night, providing avid cruisers a quick route to get to the elite levels. It helped the cruise liner in boosting customer retention to a great degree.

NextBee helps you boost customer lifetime value by providing key analytics for created tier-based loyalty programs and offer targeted offers to your customers.

2. Windstar Cruises

The Yacht Club of this cruise line automatically enrolls patrons into a single level loyalty program. 

Understanding customer data and priorities, Yacht Club has decided to do something different instead of a traditional profile-based tier program.

The cruise liner offers a single level to all its patrons. The customers can collect points as they avail more days on the cruise. The liner offers exclusive perks to members who score the highest points, including dinner with officers and the captain.

Our team at NextBee will help boost sales and increase retention by using Smart Analytics. We use AI-powered engagement to track onsite data and create custom made solutions with targeted incentivization.

3. MSC Cruises

At its lowest levels, the rewards program of MSC cruises is the same as any other cruiser. But things get truly interesting at the Gold and Black level, where privileges shoot up exponentially.

Another exciting feature is the Loyalty Match program, where the cruise liner will offer you the same perks as other hotels, cruise lines, and tour operators if you are a repeat customer. This way, the cruise liner and the associated brand both help in boosting each other’s revenues.

How NextBee help Cruise Operators to design the Loyalty Program?

NextBee offers an AI-driven customer engagement platform that allows you to design the best loyalty campaign for your cruise liner. The solution helps to:

• Drive cross-channel upselling of related products, thus driving up customer lifetime value even more
• Our solution offers valuable techniques to implement the Loyalty solution for achieving your e-commerce goals and keep you ahead of your competition
• It boosts your revenue when you create a personalized rewards program tailored to your needs
• It can easily handle cross channel referrals, increase customer retention
• Brands can use AI-powered tracking analytics to turn your customers into your most faithful brand advocates

To know more about the Loyalty Program, contact NextBee’s marketing specialists to have complete insights about the solution.