To establish a good patient relationship requires a consistent investment of time and attention throughout the process of care. A more substantial relationship leads to patient satisfaction and better patient experience.
And thereby, it improves patient loyalty and retention. Once you could build trust in the mind of your patients, they keep coming back again and again.
Make sure you are reaching out to them regularly. Apart from reminding them about their appointments, try to engage your patients throughout the year. It will make them feel important, and they will appreciate your effort.
Here are a few ways to let your patients know that you remember them:
1. Newsletter
Send a monthly or quarterly newsletter to keep your patients updated regarding industry news, about your practice, the latest trends in technologies, new treatment procedures, case studies, and many more. It shows that you are concerned about their well being and good health.
2. Surveys
Automated patient surveys can be used to determine the patients’ level of satisfaction and experience. Consider their feedback seriously and act on it. If you get good testimonial feedbacks from patients, then thank them.
If the feedbacks are negative, certainly offer them some discounts, gift coupons, and urge them to avail your service and allow you to improve.
3. Notification
Send appointment reminders to your patients via email, phone, or text, to make sure they don’t forget or show up late to their appointments in the healthcare unit. By sending appointment reminders improves patient experience, and they will certainly appreciate this.
However, with NextBee’s automated software, healthcare brands can utilize the solution to keep their patients informed about any new activities happening.
For instance, if the brand has introduced new items or discounts on any particular medicine per se, they can notify their patients with just a few clicks. Alternatively, can send newsletters to them every time brands launch a new article.
4. Follow Up
Do not miss out on any opportunity to say ‘thank you’ to your patients who visit your practice for treatments. Follow up with a text message to say, “Thank you for visiting. Willing to serve you soon again”.
Apart from this, you can also follow up with your patients to check out how they are doing, whether they face any health issues, whether they have any query and many more. All these acts as a sign of showing care towards your patients.
5. Wishing
You may also reach out to your patients on various occasions like birthdays, anniversaries, and special events. Birthday messaging is a simple way to show your patients that your organization remembered them.
To conclude, these are some of the ways to improve loyalty and increase retention. Apart from these, you can also include many other proactive and consistent approaches to build patient loyalty and improve your patient retention effectively.
Formulate a proper strategy and train your staff to execute these plans. Educate your employees on how to perform the activities and ensure a positive patient experience. For a complete revamp of your Patient Retention and Loyalty Program, feel free to contact NextBee.
NextBee is one of the best providers of a quality Patient Loyalty Program. The tool is embedded with high-end features, and it is 100% customizable, which can fit into any business requirements. Implement a Patient Loyalty program for your healthcare business to gain maximum benefits.
