Referral programs are one of the greatest ways to spread the word about the products and services you offer. Here you need to make the happy customers aware of the fact that they are going to get something out of your program. Regardless of the fact that you make your program visible on the homepage of your website, send emails to notify your customers, or look for an influencer to spread the word, the aim is the promotion of your referral program and make it a success.
Here we bring you some ways to efficiently encourage a new or existing Referral Program:
- Email Marketing
Email is the preferred way to reach out to your customers. If you want to launch a new referral program or want to grab customers for the existing one, it is recommended to send a well-framed email to your preferred audience that majorly talks about the deal.
Target the people who bought your products or availed your services at some point in time. It is likely to show positive results than the fresh ones.
- Talk about it on your Website’s Homepage
There are many brands that do have referral programs but they seem hidden somewhere in the website that it becomes difficult for the customers to point it out. So, ensure that you place your referral program on the homepage. This will help in a way that when a customer happens to visit your website, he or she can easily know about it. If you don’t want to place it enduringly on your homepage, you can use it in the form of a pop-up on your homepage.
- Make Call Outs on Product or Sign up Pages
When a visitor comes to your website and checks out a specific product, it shows that they are more interested in buying the product and not anything else on the website. Thus, it is better than you make call outs for your referral program on the product along with the sign-up pages. But if somehow you are not promoting your referral program on your product page, make sure you have social sharing buttons in place to enable customers to share specific products with their friends.
- Create call-to-actions on your Blog Posts
If you have a dynamic blog of your business and effective content marketing strategy in place, it is absolutely a great idea to add calls-to-actions into your blog posts for your referral program.
- Become Socially Active
It takes a hell lot of efforts to promote a referral program, so it is better to design a program that further pushes customers to promote the program for you. Building social sharing into your referral program can do wonders. This helps you build your social proof.
- Acquire a Happy Customer to Spread the Word
The suitable people who can promote your referral program are your happy customers. They are the ones who rely on your brand and are happy with your products or services. So, identify your happy customers and get the ball rolling.
Thus, the Referral programs surely can bring massive wins for both large and small businesses, but you need to make your customers know that they can benefit by referring your brand to their friends.
