There are loyalty platforms that don’t even bear any resemblance to a loyalty scheme. They endow with an experience, let the users have a good time and bestow the brand with a persona. The rewards offered to the users of a loyalty platform proved to be shining stars on a company’s bottom line. Here we are going to discuss the four ways a loyalty program can trigger off the users and grant value further than the rewards.
Boosting Relationships
Relationships are tough to put together but very simple to smash. Most of the loyalty programs don’t even understand that the thing which stimulates people more is when they win rewards for other people. The feeling that one is doing something better for others than for oneself is enormously effective while driving human behavior. Let us take the example of Uber. The company has a win-win referral program that provides the users with a code and sharing it offers their referral with a free ride along with the user with a free ride as well.
Social Influence
The ability of social influence is quite evident from the 2 billion people who are there on Facebook. Today’s time, who does not want to use the social channels to develop their brand, make the customer experience better. One of the greatest ways to make use of social influence is to build competition through a loyalty platform. One of this can be the Facebook Photo Contest, which makes the users upload their pictures to compete for a reward. So, when someone wishes to vote for any photo, they need to sign up for the platform. This will definitely increase your brand exposure and lead generation.
Brand Personality
What your customers feel for your brand forms an element of the brand experience. Also, to make the people feel something about your brand, it is essential that you give your brand a personality. Loyalty platforms are a great way to be in touch with the customers and illustrate them about yourself. You can employ the loyalty platform together with the email and social media to converse about your brand’s persona and put together a strong association with your customers.
Enjoyable Experience
Customers are actually fed up of the marketing strategies that most of the companies adopt and oblige loyalty upon them. For instance, Buy 10 get 1 free kind of tactics compels the consumers to avail the discount. They feel stuck and tend to buy from you with an aim to avail the discount. This feeling of being trapped produces a negative experience and the people do not share it with their friends. So, it is better to concentrate on the experience first and work to build a really pleasurable brand experience. You can, however, use your loyalty program to give them rewards merely for signing up, astonish them with the points they earn on holidays or birthdays.
So, these are amazing ways to build the right brand loyalty.
