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It has been found that more than 70% of people have affiliation with a loyalty program in Australia. This definitely is an important insight as it’s more advantageous to keep hold of the existing customers. That doesn’t mean you stop pulling or attracting the newer ones when creating a loyalty program.

The reputation of the loyalty program is just like a double-edged sword. Local businesses need to toil harder than ever to persuade or flatter their customers away from their competitors. For this, the vigorous old rewards cards might not possess the vigor required to achieve this. They, therefore, must do something to make their Loyalty Programs better.

Here are three ways to improve customer loyalty programs:

1. Concentrate on the Customer Experience

The customer experience, which is basically how the clients see your business or the way they interact with your business. It must be the foremost thing to pay attention to. When you try to make your loyalty program simple and at the same time trouble-free for your customers, you also make it comfortable and simple to earn rewards at the same time.

Thus, easy is better. So, it is recommended, for example, to have one form for registration rather than five and enlighten clearly how the customers can obtain the rewards. For instance, when they pay out $20, equate this to 20 points towards a reward or one point, must be made clear to them.

2. Connect on the Social Networks

If you are not leveraging the power of social media, you must come up and gain the advantage of being as Social as your competitors. It has been found that in Australia, 48% of SMEs and 79% of large businesses make use of social media for two-way conversations with their customers.

But the question is which channels to make use of? The same report states that the businesses under 30 drift towards the visual channels like Facebook and Snapchat, while those over 40 prefer LinkedIn and Google+.

When you are able to make out the platform to target, you can proceed with sharing the authentic company details. Eagerness to bring forward the new products or apologize for the delays. Make sure you respond to the comments and messages which can be anything like compliments, complaints, or anything else. The people are of the view that they tend to come back to a brand that provides transparency. Thus, it is an open communication that is important to improve your loyalty program.

3. Prioritize Quality

It has been reported that Australian consumers are keen to pay more for the product or service they feel is of superior quality. To improve customer loyalty, try to involve your customers in a way that they feel treasured as a person. Do not look at them as a number.

So, it is better to use their name, modify your emails, and show compassion for the things that matter to them as individuals.

Customer service plays a vital role here as it’s the straight bond between you as a business and the client. Requesting customer feedback is also associated with social engagement.

At NextBee, we value the importance of planning and implementing a customer loyalty program with a crystal picture approach.

This refers to linking all the dots from the primary plan to winning customers through your social channels. Get in touch with us today to avail of our expertise in implementing effective and successful loyalty programs.