Offer Digital Freebies – It is relatively easy for e-commerce websites and marketing platforms to nurture customer loyalty. They can offer digital freebies at no cost, that too without actually incurring any expense themselves. What’s especially exciting about this is the fact that the same freebies can attract multiple users, or, let’s say, all subscribers of a privileged membership can receive it.

A group of digital marketplaces selling creative assets, including themes, graphics, audios, videos, and 3D models, for example, can give away free digital themes and background images, along with paid plugins to their customers from time to time, and often on a monthly basis. This works especially great for companies whose user base comprises mainly of web developers and marketing agencies that can use such elements to amp up their website and marketing strategies. The freebies are a welcome surprise.

Your users’ needs evolve. So should your customer loyalty program. It is not just enough to rewards customers. Every customer is different so is their association with a brand and their expectations with time and buying frequency. Neglecting their loyalty is a serious threat you must not take. Value your customers. Identify their needs and segregate them into different groups depending on their purchasing power.