We all remember casinos as fun places where you can play slots, poker, or roulette. The gaming industry would generate revenue almost entirely from the machines and tables games. Since almost every activity was limited to gaming, the customer loyalty programs were designed to make people play more. But that was then. Things have changed a lot since the 1990s and now it is time to pave way for loyalty programs for casinos.

Traditional rewards and points on spinning roulettes and poker are a thing of the past. Casinos have become a hub for relaxing and indulging in sensory pleasures. They soon identified that the trends were changing quickly and we’re nimble on their feet to change their approach.

Focus on Non-Gaming Activities — A recent study showed that casinos earn a majority of their earnings from non-gaming activities. Apparently, people indulge more in concerts, buffets, drinks, dining, and stays upon visiting casinos. Loyalty programs for casinos can focus on bringing the said activities under a united umbrella.

Your loyalty program should be built around those. Rather than pushing people to spend more on slots or poker, give them something that offers value on other activities. While people still consider these complementary activities, they knowingly or unknowingly spend most of their time on these. This also presents casinos the opportunity to offer customers a rich experience.

The trick is to offer rewards on food and drinks. Let customers earn points by playing a table and redeem those on a signature dish at your casino. Or offer free parking on each visit. You could also offer them an exclusive invite to a special event.