Why should brands adapt to emerging mobile apps for social media networks?
Rohit Singh VP of Customer Engagement Schedule Free Consultation
  • Social media has become one of the most used platforms in today’s market. However, the important story here is a lot more nuanced, and it has enormous implications for brands within the near future. There is collective shortsightedness when it involves the role of mobile apps. 

    We tend to date its serious arrival to the rise in quality of Facebook, around six years ago, which single-handedly has become the biggest social media platform. However, the critical point here is to note how nuanced and the vast implications for brands it has within the future.

    Socialization is, of course, a universal continuous event now. And as long as we’ve had computers, we’ve used them to attach with others. We tend to begin with network chat and move on to message boards, email, and first electronic communication apps.

    Eventually, we started to gravitate towards many communicatory platforms like Friendster, Xanga, and MySpace—and ultimately at the moment have begun to socialize freely on Facebook and Twitter.

    The mistake we made conventionally is to assume that the method is complete. The evolution of technology and socialization is, in reality, current, and this has enormous implications for brands. Let us contemplate the subsequent for a moment:

    Recent analysis suggests that it has become less and fewer connecting via Facebook. Nonetheless, analysts estimate that seventy-one percent of them have accounts on that. Video postings have been stressed in feeds over alternative types of content.

    Another analysis with teens has systematically found that “it became bad to share a standing update on Facebook” a while ago. Despite this, Facebook’s usage and revenue have continued to climb. These statistics will appear self-contradictory. 

    Individuals aren’t posting on Facebook and alternative ancient social platforms the maximum amount; nevertheless, they have accounts and regularly visit them. But why?

    Practically we can see the social activities are also moving on, whereas ancient social media platforms are continuously evolving to meet various needs. Facebook continues to be one of the leading social media platforms for connecting with individuals; however, it’s increasing conjointly for utility and diversion, too. 

    For instance, its logins are quickly changing into the actual means where we tend to navigate to new sites and services. Additionally, Facebook currently offers mobile expertise with a mix of snackable articles and videos—some posted by friends; however, others more and more by dedicated and skilled social media marketers. 

    And at this price, it is declaring that Twitter is also going in an exceedingly similar direction, moving far away from personal expressions and content consumption with moments and live streaming apps.

    Socializing, meanwhile, has leaped onto a brand new set of electronic communication apps. For instance, WhatsApp recently surpassed one billion users. Facebook Messenger has more than 900 million users, giving it a roughly sixty percent growth rate year-over-year. 

    Six of the highest ten mobile apps globally are classified as electronic communication apps. And Instagram is described widely as the primary social network for individuals below twenty-four, not least as a result of it generates real interaction and not merely likes. 

    Unfortunately, this has left plenty of companies out of their standard methods of business. Their audiences are shifting their behavior towards these apps. However, they haven’t been able to use them to attach with their clients in an exceedingly significant way (forget commerce products). Therefore, how can we utilize this change to our advantage?

    Make apps to integrate within the parent app: 

    It helps to grasp one thing concerning the model several of those mobile apps seek to emulate. China’s WeChat and South Korea’s KakaoTalk have each gone on the far side of socialization and become ecosystems that users hardly ought to leave. They currently embody music, commerce, and various services, including booking cabs and shopping for show tickets. 

    We’ll possibly see this development within the West, as well. Facebook Messenger, for instance, is reaching out to developers and can perhaps pay a significant portion of its coming F8 conference commerce a vision of its scheme. So it begins with Messenger’s music integration with Spotify.

    Developing new modes of self-expression: 

    Domino’s dish and Coca-Cola have experimented with emoji to permit shoppers to order a dish or integrate a favorite into their iPhones. More and more, these experiments can change into essential strategies for brand building. For instance, in Southeast Asia and Japan, the electronic communication platform Line offers various visual characters known as “stickers” that modify a lot of expressive interaction.

    Think seriously concerning artificial intelligence:

    The AI that powers human associations to the extent of Spike Jonze’s film “Her” is still a long way to go. However, we have chatbots that square is miles ahead of our past beloved Siri.

    For instance, travel app Native creates a private caretaker’s sensation, providing facilities in an exceedingly personal means than you could ever imagine. It’s downright eerie. Believe it or not, this sort of intelligence is also vital for brands within the near future. 

    Look for a brand new platform to emerge:

    The evolution of socializing ought to continue. While we cannot wholly ignore the ancient social media platforms as they are continuously evolving. Newer ones are also better-positioned to emerge because of the primary place where we can connect with our friends. 

    Apple’s iMessenger, for instance, has created excellent strides by integrating with the desktop. Slack has taken electronic communication within the enterprise to the next level—and it might eventually reach customers, as well.

    The vital issue is acknowledging that social technology has continuously been around. And, it has frequently evolved to become more friendly, intimate, and communicatory. 

    Brands ought to move wherever their consumers are. Therefore, developing the flexibility to be a lot more effective and reactive, which is vital nowadays. Of course, the most imminent danger is assuming that tomorrow’s technology can look similar to the one we discover already.

    If history is any indication of the future, it most definitely won’t. Go through our report on mobile apps for social media to get more insights.

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