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Taking Engagement Beyond Horizons
  • It is rightly said, ‘Success Starts with Proper Strategy’. 

    It is often seen that you will likely find the cutting edge improvement as you increase valuable interactions with customers. Along with that, partners drive more sales, employees create stronger collaborations, quickly see a better ROI, build deeper loyalty, create higher customer satisfaction levels and so much more. We at NextBee strive for transforming incentive programs into complete community engagement engines. Also, our clients have seen the proven results from using our cutting edge solutions. 

    Meanwhile, we need to understand, for any of this to work, you need to overcome the three things that plague incentive programs. You need to know what these three items are, how to beat them and what to do to drive engagement not only now but for years to come.

    Let’s dive into each of the plagues of engagement understanding what they are and how to overcome them- 

    Incentives Become Discounts 

    Indeed, discount programs help engage users since they help people keep more of their money. Also, although 96% of the population uses coupons it’s not the only way to engage users. True, we regularly meet with companies that are worried that it is. They will have a huge added expense for discounts or rewards and then the cost of fulfillment. 

    Let’s break some of this down and explore this plague. 

    – Overhead: Applying smart forecasting and data planning, based on research and current data vs. “gut feelings”, we help companies with planning for not only what rewards to pick but understanding potential fulfillment overhead. Clients need to remember if they have a million users they’re not going to have a million rewards or even zero rewards but instead, there will be a “sweet spot” of engagement and rewards. Also, as we use analytics and find micro-patterns it will become apparent who is motivated by a hard reward and who is motivated by a soft reward. 

    – Rewards: There are two types of rewards, hard rewards, and soft rewards. Soft rewards are kudos, social spotlights badges whereas Hard rewards are gift cards, cash cards, electronics, etc. It is advisable to start with a mix of hard and soft rewards and limiting the options to 4 or 5. Moreover, for the near limitless rewards, we help offer and fulfill, there’s no markup and the only normal variables are for physical products.

    – Fulfillment: A concern for customers is fulfillment and management. With NextBee, we manage the entire process from the beginning and our Admin Dashboard allows for complete program reporting and awareness and automatic fulfillment for rewards. So, there’s no added impact to a company’s infrastructure. 

    – Apathy

    Apathy doesn’t mean that the program user doesn’t like what they’re getting from you or your company in general. Instead, apathy is when your users are not excited about your brand. Apathetic customers and employees are more than willing to move to a competing brand if the offer is better and the negatives of switching are low enough. Loyalty and apathy are not compatible. People can’t stay loyal to your business if they are apathetic, indifferent, or disengaged from your company. 

    Customers who feel like your product, service, or company are easily replaceable are not the kind of customers you want to have. Nor do you want employees who feel they can get a similar or better environment with another company. Nipping apathy in the bud can help you build a better reputation for your business, long-term customer/employee relationships, and also lead to stronger partnership ties with key accounts. 

    You can turn apathy around with a personalized engagement strategy since 16% of churn comes from weak relationships. Importing information such as anniversaries (personal, work and customer), birthdays, etc. and having steady interactions with users creates a healthy bond. Then using a robust platform, like NextBee’s, you can proactively monitor user activity to get a snapshot of their “engagement health.” You can look for trends and automatically connect with them regularly and have system engagement activities that trigger immediate automatic activities in cases of a sudden decrease in interaction. 

    Microwave Culture

    Microwave culture is defined by a “mindset of wanting (and nearly getting) everything right now”. Technology has made receiving, sending of data and information extremely fast and we are now dependent on everything in life that should be available on demand. Realizing this, NextBee has invested in technology and best practices which allow for immediate and measurable results that can quickly be seen and “felt” by platform users. Using our rich experience and research that we have done over nearly a decade, we’ve compiled hundreds of activities and widgets which focus on getting that “right now” reward. When we develop a program with a client we conduct usability tests to gauge engagement and then we can work with our clients to start nudging behaviors immediately. 

    Part of this is accomplished through the use of micro-patterning, the collection of data to create “profiles” of average users which can be applied to wider program audiences without having to engage every user and get every point of data from them. Instead, we use these “intuitive profiles” and pattern matching to segment users and then use our robust analytics to tweak engagement which brings the big overall picture more into focus faster and allows for quicker, stronger and more immediate user engagement and gratification. 

    An engagement platform is one that closes the loop between design, interaction and results to give you the ability to customize your engagement strategies to sustain engagement and optimize results on the fly. The result is more sales, stronger collaboration, better ROI, deeper loyalties and higher user satisfaction. 

    As you can tell by now, this is where NextBee excels.

    Conclusion 

    Nextbee’s decade of experience to help make sure you’re asking the right questions and are on the right track for using the information to create a program that’s virtually guaranteed to succeed. Our engagement programs come with a dedicated Account Manager. A trusted ally who can help you organize, develop and implement a complete community engagement strategy. Our dedicated team members work hand-in-hand with you to get you up and running quickly while making sure you’re using the best practices that will bring your program to life allowing you to maximize your marketing efforts, drive engagements, and experience solid results.

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