Ingenious Loyalty Programs by Luxury Brands
Rohit Singh VP of Customer Engagement Schedule Free Consultation
  • Luxury brands often hesitate to enforce a loyalty program, fearing it will devalue their products. But that is an outdated and misinformed opinion. Recent years have seen a surge in more and more high-end brands designing loyalty programs.

    The most apparent reason for composing a comprehensive rewards program for your luxury brand is exclusivity. There is nothing more appealing to your elite customers in today’s world than having exclusive access to flash sales, concerts, and private parties.

    But that is just one aspect of loyalty programs. Over time, they help customer retention, boost sales, and turn your customers into your strongest advocates. Here are some examples of luxury brands that offer top-notch loyalty programs and make them work.

     1. Centurion by American Express

    American Express mastered the loyalty program game several years ago with the launch of Centurion. The famous black credit is now a status symbol and has driven the sales through the roof for the brand.

    The luxury brand took customer data and listened to its user base to make something truly ingenious. Their loyalty program gives the customers exactly what they want – exclusivity. You name it, and they’ve got it.

    NextBee does something similar. We track onsite and app data to design a unique loyalty program for your brand to promote sales and boost customer lifetime value.

    2. Lancome

    The French luxury perfume and cosmetics brand offers a three-tier loyalty program – Elite Rewards. With plenty of perks on the shelf, the brand saw a 60 percent boost in sales after the loyalty program’s launch.

    Members get free shipping, birthday gifts, and early access at the lowest level called Rose Gold. The Platinum level offers access to Lancome parties, anniversary gifts, and free shipping on associated websites.

    At NextBee, we will help you design a program with unique features similar to Lancome’s rewards program, like the tiered profiles, cross-sells, and social media connections.

    3. Nordstrom

    The Nordy Club, launched in 2018, was Nordstrom’s most ambitious project yet. And boy, did it work. It now has over 10 million members, who spend four times more than non-members and shop thrice more often.

    The focus of the Club was a profile unique to each user. Different levels depend on expenditure, and each level grants access to personalized incentives, like in-house calls by Nordstrom stylists and exclusive events.

    NextBee Offers Robust and Scalable Customer Engagement Solution

    Our team at NextBee used AI-driven data analytics to create loyalty programs that drive sales through various strategies. One of them is similar to Nordstrom’s targeted incentivization to boost revenues.

    It would be redundant to mention how vital loyalty programs are to luxury brands these days. Most companies offer some form of rewards program to help them with customer retention and driving sales.

    To get a tailor-made solution for your brand, visit NextBee. We work tirelessly to provide unique solutions resonant with your needs and focusing on your customer base. 

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NextBee Corporation
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