Engaging customers is not always about sharing cash rewards or points. Effectively using your loyalty program solution to generate excitement is part learned intuition and part smart design. Generating excitement must be smart if it is to be successful. Though some individual interaction may occur – such as a direct follow-up to a survey response – individual interaction is not the goal. The goal is to make the loyalty program better.

Keeping Things Fresh 

Keeping your loyalty program fresh, intuitive, and fun works to increase excitement and helps your program users remain engaged. Developing a strong focus on both how participants interact with your program, and why, requires a constant dedication to clarity and consistency. By following how your users enjoy using your program, you can develop increasingly addictive activities that your users will return to again and again.

Brands are increasing including gaming elements to satisfy consumers’ psychological needs. This satisfies their need to win and lends a sense of accomplishment.

As a matter of fact, let us understand why people indulge in gaming activities so much. Clearly, there is something about games that people simply love. Well, games make people feel competent. Humans sense them as an opportunity to overcome a challenge and come out victorious. Either that or they will continue to put in efforts to bring out the desired outcome. Such activities tap into the innate desire to gain recognition.

Offer a Chance to Win a Jackpot — Making your platform exciting can be a challenge, but it is worth the effort. A good marketing tactic is to let users spin wheels to earn cashback or a small discount on the recharge amount. It’s fun to use and doesn’t cost a bit. A lot of online recharge platforms and gaming websites have been successfully bringing customers back over and over again in the pursuit to keep sales going and develop customer affinity.

Leaderboards — One of the best ways to keep customers engaged is to infuse a bit of spirit of competition. Leaderboards do that well. They motivate customers to purchase more, stay active and exhibit desirable behavior. These work well for both brick and mortar stores and online businesses.

Build Tiers and Promote Users – Your users should surpass their previous month’s spend every time. Build tiers and promote them automatically based on their spendings. You can tie the tiers to a purchase amount. Each tier comes with a few privileges of their own. That way, you will not only be able to motivate your customers to reach a milestone but also reach your goal quickly. As a matter of fact, your goal could be to reach a sales target, get views on a video or promote a particular product upon its launch.

The gamification element in each of the above examples makes the program truly engaging and social.