Opportunities for those who wish to participate in the billion dollar US Horse Industry are enormous. But many facilities do not have the staff, resources or experience to create and run effective equestrian sports equipment marketing programs. Still there are a few ideas can save you and get your business on its feet.
1. Install referral widgets - Cash, gift or discount coupons can be offered to customers for referrals provided who subsequently end up in a sale.
2. Cash, voucher rebate - Offer a 10% rebate for every consecutive purchase that you make after the first buy.
3. Search Marketing / SEO: These are easy to create and manage and can help you gain web traffic, credibility and new audiences.
4. Sponsorships - Participate in the equestrian youth market by promoting your products in hundreds of magazines and sponsoring youth shows.
Testing several new equestrian sports equipment marketing programs can be less expensive than planning one complete program. Many programs follow two simple rules, use what works and keep it simple.
