Some Basics on Advertising Creatives

Flash banners look elegant and project a classy image of your brand and company. The best part about banners is that a banner can be made in practically any size you desire. And yet, if every advertiser would make its banners with its own size preference, there would be confusion. Websites would look like poor patchwork, publishers would make in-house standards for the banners they agree to, media agencies would work hard creating routine banners for all website they want to publicize on and so on. Here comes the part of the dimension and cost depending on the dimension, which is the name of the game. There are agencies like Next Bee who also assist in designing along with executing your banner campaigns.

 

GIFs are another form of banners which are animated or still images that include images and content and bear the .gif extension. Animated GIFs contain various images (frames) that are shown one after another and thus creating the sense of motion. Gifs are popular but nor as popular as flash banners. Sanchit Bhatnagar in this post tells us why flash banners make more sense than gif banners.

 

In order to improve the consumer experience, flash banners are frequently interactive. It means that they respond in accord with the user’s actions. The most frequent features of an interactive banner is the rollover buttons, checkboxes, in-banner navigation systems, sound on/off buttons, play-pause buttons, close buttons and so on. Also interactive banners are often flexible and/or retractable, which means they can alter their size depending on user action.

 

All three versions of banner ads have their own merits and demerits; it is up to the size of the business and the kind of product you want to promote which decides on which type works the best.