The billions rushing in from Google search monopoly is no more a good story. The context of candy colored offices, free food and plenty of free time, is now a stale topic. There is not much to speak of Google now, except for the money they make.
Google is reducing its spending and hours at the cafeterias, shortening the duration and limiting visitors. One-third of Google in the area of 30,000 workers are entrepreneurs are affected - many of them lost jobs along with closure of unessential offices.
Even more important is that Google employees are no longer free to determine their own ideas. Google engineers can work for only 20 percent of the time on side projects. Google say the employees can have the theoretical freedom with side projects, but do not expect Google to in any money for back up.
Why should the founders of Google be worried? It seems more and more of Google’s employees are flaking themselves from the network's core business, as they travel in rockets and electric sports car, instead of spending time on AdWords optimization. You have more and more with a small core of the early Google employees from the economic reality of life in one of the most expensive corporate in the U.S.
No, the people most affected by these are not Googlers – they are the journalists, who celebrated the Google’s exorbitant culture. What stories will be told now?