1) Start an electronic newsletter on a topic of interest to the reader. The greatest success for online publishers comes by hiring a specialized agency to do so.
2) Double the frequency of the e-mail newsletter in case it already draws a good amount of readership.
3) Sell sponsorships to advertisers. Webinars are a real sponsorship opportunity in the world of B2B publishing.
4) Develop logic for the intensification of the advertisers’ renewal if they maintain their schedule print.
5) Find a major sponsor for you magazine.
Still many of us think that eZines are a dead marketing technique. Ian Richardson explains us if eZines are dead. If the above tips haven’t convinced you, Ian’s thoughts about this type of marketing are worth a read.
